What is BEHMOT?
BEHMOT is a headwear fashion brand with its headquarters and roots in Sydney Australia - not just under the hat. The methodology of product rollout is by campaign drops. This keeps the creativity and innovation fresh, flowing and unrestricting. This also means each campaign will be limited in its stock to make room for the following campaign. Once a campaign is depleted in stock, that’s all there is.
Campaigns could be influenced by anything and everything. Whether it be as simple as the season’s trending palette, to a range of photographs our in-house photographer released, to a pop culture reference that popped into mind along with a flow of inspiration. However, the BEHMOT caveat remains.
Each campaign is heavily catered toward a design direction, always with its overarching design voice, which is and always will be, BEHMOT.
Our Current Drop
BEHMOT - Why not
